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Are there any negative consequences? Love, Shopping,Video Gaming, Eating, Internet/Social Media Usage, Exercise. All of which feel so good, that we reach for them when we are feeling bad. The immediate reaction to pain is to get right out of it, fast. So we build compulsions to the behavior. It is a learning style that builds over time. The urges that are built can then lead to cravings. The cravings feel like hunger which turns into the inability to restrain yourself. Your life is then set up around the addiction.